Coffee trees grow in Europe !
True □ False □ ?
Coffee trees do not grow in Europe ! Yet :
99,9% of the coffees that we drink here are European !
The coffee tree, native to Ethiopia, has been gradually adapted, acclimatized and introduced throughout the intertropical zone, now known as « the coffee belt ».
Its cultivation was intended for export, to meet the strong demand of European and then North American consumers. A real industry emerged, relying on green coffee, a standardized, financialized raw material, eventually roasted outside its origin country.
Each wave brings its own “visual” and storytelling, through a new way of life that always manages to make us forget the tangible reality of the agricultural product grown in other latitudes. If today the “origin” of the beans is often highlighted, the coffee we get is still French, Italian, Swiss, Belgian, or German… as it was processed in these countries.
A growing number of producing countries are showing us that an alternative is possible and are no longer limiting themselves to producing the raw material that the coffee industry needs.
The ecological awareness, the growth of local coffee consumption, the increasing concern to consume local products and the desire to defend their terroir and their cultural specificities lead these territories to roast and valorize their own coffees.
From simple “farmers”, they become coffee-growers, producers, roasters, in search of the ultimate coffee, mastering the key steps, from plant to cup.
Arise real Estates and Coffee Houses, led by passionate men and women who offer us exceptional coffees!
The became actors until the finished product, that is, roasted coffee !
When you taste your own coffee, when you understand what influences the end result, and when you try to perfect everything, you don’t look at your plantation and coffee trees the same way anymore.
We rediscover that coffee is a living product that can spark excitement.
Coffee has never been consumed so much in the world, yet the 125 million people who depend on it do not or barely make a living from their work.
Indeed, the current model lets the players from consuming countries capture the added value.
The producers in their quest for quality adopt qualitative and greener cultivation practices, manual and selective pickings, processing methods magnifying the quality of the bean, to obtain a bag of roasted coffee that will stand out.
Also, their income improves and allows them to live with dignity.
It is this movement, both more humane and more sustainable, that Alternative Café wishes to accompany, becoming the first brand in Europe of coffees exclusively roasted at origin.
Alternative Café gives the consumer a chance to finally become a real actor and contribute to the improvement of the well being of coffee producers and their families with dignity instead of charity.
Through Alternative Café, get access to an exclusive selection of whole bean coffees.
Behind each coffee bag, discover a story, a terroir, and benefit from the know-how of passionate producers.
Last but not least, engage on a new adventure by joining the club of the coffee lovers that can enjoy the excellent coffees we are fortunate to see emerge !